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Marketing in a Global Community - September 2005 September 2005 | |
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| Marketing in a Global Community: Environment Analys.
We continue this month with the 3rd of our 5 business analyses by considering the commercial environment within which we operate on a daily basis. Understanding and managing our commercial environment is an essential element in developing our 'Global Marketing Strategy' for accessing new products for our market (dealers) or for opening new markets for our products (manufacturers).
Environment Analysis
By analyzing our environmental & our competitive environments in which we are currently operating, we can begin to identity the major opportunities and threats as well as the key drivers, players and trends that affect our businesses both now & in the future. This leads us to an evaluation & to an understanding of our own place in our industry, where and how we should engage and then proceed to more effectively & profitably use our own core competences & abilities
The means by which we can establish an environmental analysis for our business is via the combination of an environmental impact analysis & a competitive analysis
1) Environmental Impact Analysis consists of considering the political, social, economic and technological factors, which affect your business.
2) Competitive Analysis consists of considering the latent level, nature & extent of competitive rivalry within your business domain. We can derive this knowledge by critically examining the threat of substitutes, the bargaining power of both buyers and sellers and the potential threat of new entrants entering our business sector with a new value proposition.
Our environmental analysis will assist & inform our own judgment towards creating our response to the impact of our 'environments' and to building or if necessary re-building. our own competitive advantage and core competence.
Apply to PrintMediaPartners today for your personalized one page 'Environment Analysis Toolkit', (in MS Word format) which will be 1) supplied for completion and then 2) followed up with recommendations on how to improve and then further develop your own portfolio of unique business capabilities; now and in the future.
Danny Moloney, MBA written September 2005
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| Description | Marketing in a Global Community - September 2005 September 2005 |
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