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Global Access April 2006 | |
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| Global Access 2006: Global Aspect Triad No.2 - Europe - North, Computer to ? and New Product Opportunities
This month, we shall examine the second of our ten ' Global Aspect Triads'; three ways of looking at the world of opportunity from an uniquely dealer perspective via our monthly selection of a geographical region, a product/service sector and a business management advisory.
1) Geographical region: Europe-North this region has a very well developed printing product and service manufacturing sector with many of their products already being sold successfully in North America. Europe as a whole, has an industrial and commercial base equal and in some areas greater than that of North America. There are more printers in Greater Europe than in North America, which has created a strong and vibrant home base for European manufacturers. There are many European manufacturers who are actively looking for North American distribution partners. Look at or visit the following two print trade shows IPEX (April in the U.K.) and Grafitalia (May in Italy) both of whom open their doors to trade visitors in 2006. The following ( are among several ) print trade associations will be happy to assist with European manufacturer specific enquiries PICON (U.K.) VDMA (Germany), Acimga (Italy) or contact the writer for more details.
2) Product / service sector: Computer to? Whatever the output format, plate, press or end-user screen, there is a computer system at the core of the production operation. The opportunity for dealers in this sector is to become part of the intrinsic value chain between manufacturer and user. Systems integration, maintenance, support, training, geographical presence and proximity, plus the supply of 'specialist knowledge' are all avenues of exploration and exploitation in this growth product supply area; for the dealer community.
3) Business Management Advisory: New Product Opportunities When looking at bringing new products into your portfolio, attention has to be paid to product life cycle development. Product value contribution to the dealers' revenue and ultimate bottom line follows a curve of phases from relative high value introduction of new solutions to their eventual replacement by new technology. Knowing your position on the curve (i.e. accessing our 100 point new product preparedness program) will assist in both assessing new products for appraisal and a successful implementation.
Danny Moloney MBA, written April 2006
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| Description | Global Access April 2006 |
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