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Marketing in a Global Community June 2005 | |
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| Marketing in a Global Community - A five part series.
As our commercial world, as seen from the unique perspective as dealers/distributors and manufacturers working in the printing industry becomes more dynamically connected, virtually transparent, instantly available and endlessly approachable. It is sometimes very easy to feel that everything is possible (the optimists view) or that everything is becoming too much to handle (the pessimists view); when we are looking for new products for our markets (dealers) or new markets for our products (manufacturers).
To assist, support and encourage our dealer readers to confidently cast their net across the globe in search of products which will add new revenue opportunities to their existing product portfolios and our manufacturer readers to confidently seek out the 'ways and means' to maximise their global product marketing, PrintMediaPartners to bring all readers a fresh, innovative and authoritative series of articles entitled : Marketing in a Global Community.
Each month, we shall publish an article of interest to both dealers and manufacturers relating to the latest theories and best practice of International Marketing as it applies to the marketing and distribution of products within our 'channel'. Our purpose is to aid readers in developing and increasing their access to business opportunities and to help both Dealers to source new products and for Manufacturers to discover new markets.
An important feature of our series, shall be an opportunity for our readers to ask us to research particular channel questions which are important to their businesses, to seek advice on any current product marketing issue relevant to their commercial perspective or ask us to research the optimum route forward for any unique opportunity which has appeared or can be seen on their business horizon of this rapidly changing and dynamic, but now forever smaller world,
Danny Moloney, MBA ; written June 2005
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| Description | Marketing in a Global Community June 2005 |
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